WEBVTT 00:00:37.000 --> 00:00:40.000 >> Welcome, everyone, we will 00:00:40.000 --> 00:01:10.000 be starting in about two minutes. 00:02:33.000 --> 00:02:36.000 All right. Good afternoon, and welcome, everyone, to the final work 00:02:36.000 --> 00:02:40.000 shop breakout session of the 2020 00:02:40.000 --> 00:02:43.000 Virtual APRIL Conference. 00:02:43.000 --> 00:02:46.000 Social media outreach starting with a plan. I'm Brooke Wilson, 00:02:46.000 --> 00:02:49.000 an APRIL board member and the facilitator for this 00:02:49.000 --> 00:02:53.000 webinar. A few housekeeping items 00:02:53.000 --> 00:02:56.000 that maybe everybody has memorized after this week, sign 00:02:56.000 --> 00:02:59.000 language interpreting is being provided. You should see the interpreter on 00:02:59.000 --> 00:03:02.000 your screen now. You can 00:03:02.000 --> 00:03:05.000 also adjust the size of the interpreter while the power point 00:03:05.000 --> 00:03:08.000 point is being shared by moving the line that appears 00:03:08.000 --> 00:03:11.000 between the speakers and the presentation. Please, let us 00:03:11.000 --> 00:03:15.000 know if you cannot see them. In addition, there is a menu 00:03:15.000 --> 00:03:18.000 bar you can access by scroll 00:03:18.000 --> 00:03:21.000 ing over the screen. Depending on the device you use, it'll either 00:03:21.000 --> 00:03:25.000 be at the top or the bottom of the screen. Closed captioning is 00:03:25.000 --> 00:03:28.000 being provided by this webinar by selecting the C 00:03:28.000 --> 00:03:31.000 C icon. Streamtext is also available. And 00:03:31.000 --> 00:03:38.000 I believe you can find the link in the chat or you can 00:03:38.000 --> 00:03:42.000 also find the Streamtext information using 00:03:42.000 --> 00:03:46.000 the connection instructions found in the agenda for this session. Chat is 00:03:46.000 --> 00:03:49.000 also available. People have already begun saying hello 00:03:49.000 --> 00:03:52.000 . That is through the menu bar choosing the word box 00:03:52.000 --> 00:03:55.000 icon. Please say hello and add 00:03:55.000 --> 00:03:58.000 comments using the chat 00:03:58.000 --> 00:04:02.000 . For questions, please find the Q&A tab, also in the menu bar 00:04:02.000 --> 00:04:05.000 . Please try to submit only questions through this tab 00:04:05.000 --> 00:04:08.000 . The chat often moves quickly and your question can get lost 00:04:08.000 --> 00:04:11.000 , though, we will be trying to keep an eye on that. 00:04:11.000 --> 00:04:12.000 quickly and your question can get lost, though, we will be trying to keep an eye on that. For those of you 00:04:12.000 --> 00:04:15.000 find the Q&A tab, also in the menu bar. Please try to submit only questions through this tab. The chat often moves bar choosing the word box icon. Please say hello and add comments using the chat. For questions, please 00:04:15.000 --> 00:04:18.000 participating on the phone or using key strokes, please press star 9 on your 00:04:18.000 --> 00:04:21.000 key pad to raise your hand, and we will let you know when you've been un 00:04:21.000 --> 00:04:24.000 muted. Please, remember if you join in the conversation to 00:04:24.000 --> 00:04:27.000 please keep all background noise to a minimum to 00:04:27.000 --> 00:04:31.000 allow us to hear you clearly. And with that, again, welcome, and 00:04:31.000 --> 00:04:34.000 I will turn it over to Michelle West our 00:04:34.000 --> 00:04:38.000 presenter for Social Media 00:04:38.000 --> 00:04:41.000 Outreach starts with a plan. >> Hi, everybody. 00:04:41.000 --> 00:04:45.000 I know it's at the end of the conference and that can sometimes be rough, 00:04:45.000 --> 00:04:49.000 but thanks for showing up. 00:04:49.000 --> 00:04:53.000 We're going to go over Social 00:04:53.000 --> 00:04:57.000 Media outreach starts with a plan. We're going to go over 00:04:57.000 --> 00:04:59.000 specifically how to plan for social media. As 00:04:59.000 --> 00:05:03.000 it applies to rural areas, there are some differentiators. It's more 00:05:03.000 --> 00:05:06.000 on learning what your rural audience wants 00:05:06.000 --> 00:05:09.000 to hear from you on social media. So we'll 00:05:09.000 --> 00:05:12.000 touch on that a little bit. But really, planning for social 00:05:12.000 --> 00:05:16.000 media applies to whether you're in the big city or whether you're rural 00:05:16.000 --> 00:05:18.000 . So I just wanted to touch on that 00:05:18.000 --> 00:05:21.000 since we are beat 00:05:21.000 --> 00:05:27.000 ing for rural communities. 00:05:27.000 --> 00:05:30.000 So let's get started. All right, today, our 00:05:30.000 --> 00:05:33.000 agenda is, we're going to talk about what is social media very 00:05:33.000 --> 00:05:38.000 briefly because we probably already know. What goes into a social media plan 00:05:38.000 --> 00:05:42.000 ? And then, we'll go into 00:05:42.000 --> 00:05:45.000 Q&A if, yeah, I took that off. We'll go into 00:05:45.000 --> 00:05:48.000 Q&A if we have time. I will be doing 00:05:48.000 --> 00:05:52.000 audio descriptions and so, 00:05:52.000 --> 00:05:55.000 we may be really tight on time with that. And 00:05:55.000 --> 00:05:58.000 for that reason, you can put Q&As in the box, and I 00:05:58.000 --> 00:06:01.000 will get back to everybody afterwards if we don't have sufficient time 00:06:01.000 --> 00:06:04.000 at the end. All right. 00:06:04.000 --> 00:06:08.000 So picture here is an image of a man relaxing 00:06:08.000 --> 00:06:11.000 on a hammock looking at 00:06:11.000 --> 00:06:14.000 a smartphone with social media on it. What is 00:06:14.000 --> 00:06:18.000 social media? They are interactive, computer 00:06:18.000 --> 00:06:21.000 -based technologies that facilitate the sharing of content 00:06:21.000 --> 00:06:25.000 through virtual networks and communities. Real technical, 00:06:25.000 --> 00:06:28.000 but we all know what it is. Facebook, Instagram, 00:06:28.000 --> 00:06:32.000 YouTube, LinkedIn. And it's part of a larger picture. 00:06:32.000 --> 00:06:35.000 So let me show you what I mean by that. 00:06:35.000 --> 00:06:39.000 Now, there are for image descriptions on this one, 00:06:39.000 --> 00:06:43.000 that's about to show, there are some slides that have way too much 00:06:43.000 --> 00:06:46.000 content to cover fully reading or describe 00:06:46.000 --> 00:06:50.000 ing. And those, the point of those 00:06:50.000 --> 00:06:53.000 slides is to display how visual social 00:06:53.000 --> 00:06:56.000 media is and how complex it is. If you'd like to read the 00:06:56.000 --> 00:06:59.000 slide deck in the entirety or access the alt 00:06:59.000 --> 00:07:02.000 text for every graphic, the slide deck is available on APRIL's site 00:07:02.000 --> 00:07:06.000 . But I will make a little note when there's way too much 00:07:06.000 --> 00:07:09.000 for anyone to read succinct 00:07:09.000 --> 00:07:13.000 ly when they see it or to audio describe, then I will 00:07:13.000 --> 00:07:16.000 mention that. And this is one of them. This is a chart 00:07:16.000 --> 00:07:19.000 of marketing communications. At the bottom is a circle 00:07:19.000 --> 00:07:23.000 and it says strategy and going 00:07:23.000 --> 00:07:26.000 on up is branding, marketing, public relations, digital and internal 00:07:26.000 --> 00:07:29.000 agency. Fanning to the right and left are the sub 00:07:29.000 --> 00:07:33.000 areas of marketing. So those 00:07:33.000 --> 00:07:36.000 main areas of marketing are what we call marketing communications. And 00:07:36.000 --> 00:07:40.000 social media, you'll see is 00:07:40.000 --> 00:07:43.000 a sub area of the digital area of 00:07:43.000 --> 00:07:47.000 marketing. So marketing's the big department that 00:07:47.000 --> 00:07:50.000 you might have at your center and then, underneath it, 00:07:50.000 --> 00:07:53.000 that marketing communications department would do branding, 00:07:53.000 --> 00:07:57.000 marketing, public relations, digital and internal agency. 00:07:57.000 --> 00:08:00.000 So social media is just one piece of the whole. And 00:08:00.000 --> 00:08:03.000 that's important to realize because it'll 00:08:03.000 --> 00:08:08.000 interface with other things and we'll touch on that later. 00:08:08.000 --> 00:08:12.000 What are the top five social media platforms for centers for in 00:08:12.000 --> 00:08:15.000 dependent living? And here are some icons. As I read 00:08:15.000 --> 00:08:17.000 off each social media platform, there'll be an icon visual 00:08:17.000 --> 00:08:22.000 ly displayed. Facebook, Instagram, Twitter, 00:08:22.000 --> 00:08:25.000 YouTube and LinkedIn 00:08:25.000 --> 00:08:29.000 , there are others, like snapchat, but 00:08:29.000 --> 00:08:32.000 for Centers of Independent Living, these 00:08:32.000 --> 00:08:35.000 will be the main five. Not necessarily 00:08:35.000 --> 00:08:38.000 all of them. And in the rural communities, you're going to want to see which 00:08:38.000 --> 00:08:41.000 platforms do people use and 00:08:41.000 --> 00:08:46.000 then target those to reach them and don't try to do everything for them. 00:08:46.000 --> 00:08:49.000 All right. So here's a wheel. And I'm going to 00:08:49.000 --> 00:08:52.000 call this the social media plan wheel. And visually, what 00:08:52.000 --> 00:08:55.000 it is is there's the center wheel and inside of that is 00:08:55.000 --> 00:08:58.000 social media plan. And then, there are five spokes coming 00:08:58.000 --> 00:09:01.000 off of that center. And this is what's going to show us what 00:09:01.000 --> 00:09:05.000 goes into a social media plan. The first thing is stake 00:09:05.000 --> 00:09:08.000 holders. And with each of these, there's also an icon that 00:09:08.000 --> 00:09:11.000 displays what stakeholders is, there are 00:09:11.000 --> 00:09:14.000 two people. And then, next is goals, icon is a map 00:09:14.000 --> 00:09:17.000 . Resources is the next one, and 00:09:17.000 --> 00:09:21.000 that's a screen with a gear and a dollar 00:09:21.000 --> 00:09:24.000 sign. Then, there's branding, which has a 00:09:24.000 --> 00:09:28.000 directional sign on it with a thought bubble. And 00:09:28.000 --> 00:09:32.000 then, there's content, which is a piece of paper with a 00:09:32.000 --> 00:09:35.000 pencil. All of these things are what will bring you 00:09:35.000 --> 00:09:38.000 to an effective social media plan. So you're not just throw 00:09:38.000 --> 00:09:41.000 ing. If you think of it is as 00:09:41.000 --> 00:09:45.000 the darts, you don't want to throw darts anywhere, you want to throw 00:09:45.000 --> 00:09:48.000 it on the target. And that's how we're going to get our goals are going 00:09:48.000 --> 00:09:51.000 to be met through our social media activities when we have 00:09:51.000 --> 00:09:54.000 this plan. And all of these things, there's a circle 00:09:54.000 --> 00:09:57.000 going around connecting all of these. All of these 00:09:57.000 --> 00:10:00.000 things are what is going to 00:10:00.000 --> 00:10:03.000 make up the social media plan. So we'll start with 00:10:03.000 --> 00:10:07.000 stakeholders. And 00:10:07.000 --> 00:10:12.000 for visual descriptions at the top, there's a bar with all of these icons 00:10:12.000 --> 00:10:15.000 that are repeated throughout it. But it's the same 00:10:15.000 --> 00:10:18.000 icons that we just described. The first thing for stake 00:10:18.000 --> 00:10:21.000 holders, is who are they? Who is it 00:10:21.000 --> 00:10:25.000 that we want to reach? So there are usually 00:10:25.000 --> 00:10:28.000 a couple of big buckets. And there's an 00:10:28.000 --> 00:10:31.000 image here representing consumers and there are two ladies 00:10:31.000 --> 00:10:34.000 speaking. And then, there are partners, that could be 00:10:34.000 --> 00:10:37.000 partnering organizations, usually. And there's some 00:10:37.000 --> 00:10:42.000 a group of people in a conference room. And then, there are 00:10:42.000 --> 00:10:45.000 influencers. Influencers are people who are going to be your brand 00:10:45.000 --> 00:10:48.000 ambassadors in the community. They're going to speak on your behalf, refer 00:10:48.000 --> 00:10:52.000 people to you. Things like that. They may not be your consumers 00:10:52.000 --> 00:10:56.000 . They could be family members, as well. And there's a picture there 00:10:56.000 --> 00:10:59.000 with the gal sitting and someone's taking a picture of her on their 00:10:59.000 --> 00:11:02.000 smartphone. So we need to 00:11:02.000 --> 00:11:06.000 know who are our stakehold 00:11:06.000 --> 00:11:09.000 ers and what are their needs? So for rural communities 00:11:09.000 --> 00:11:13.000 who might say, OK, right now, partnering organizations 00:11:13.000 --> 00:11:15.000 we've got that down, but we want to 00:11:15.000 --> 00:11:19.000 share posts from their channels, from their 00:11:19.000 --> 00:11:22.000 social media platforms to ours. So we're seen as a resource in the community 00:11:22.000 --> 00:11:25.000 . That's one strategy. And that will build 00:11:25.000 --> 00:11:28.000 some of your trust and credibility in the rural communities that oh, yeah, you're 00:11:28.000 --> 00:11:32.000 connected to them. And people will like that. 00:11:32.000 --> 00:11:35.000 But consumers might be the big thing you want 00:11:35.000 --> 00:11:38.000 to target. Excuse me, and influencers 00:11:38.000 --> 00:11:45.000 , those are folks in your community who 00:11:45.000 --> 00:11:48.000 might be leaders and might be family members in those rural communities 00:11:48.000 --> 00:11:51.000 who are getting the word out, they're networking. They want everybody 00:11:51.000 --> 00:11:54.000 . Those are your influencers you might 00:11:54.000 --> 00:11:57.000 want if they have a social media 00:11:57.000 --> 00:12:01.000 channel or platform, you might want to have them say, hey, I just heard 00:12:01.000 --> 00:12:04.000 of this center, they do 00:12:04.000 --> 00:12:07.000 great work. That would be some of the ways you could engage these 00:12:07.000 --> 00:12:10.000 stakeholders. What do they want from 00:12:10.000 --> 00:12:13.000 you? What benefits can you give them? So let's 00:12:13.000 --> 00:12:16.000 go through some examples of stakeholders. The 00:12:16.000 --> 00:12:20.000 first one, here's a chart and, we're going to walk through that. 00:12:20.000 --> 00:12:23.000 But there's a picture of a gentleman here, and let's just say, 00:12:23.000 --> 00:12:27.000 he's our consumer. His name is Sam. And 00:12:27.000 --> 00:12:31.000 , so it has on this chart. It has 00:12:31.000 --> 00:12:34.000 type and type of stakeholder, 00:12:34.000 --> 00:12:38.000 subtype, and we'll go into that. And then, what their need is 00:12:38.000 --> 00:12:41.000 . So the type of person is a consumer, what's their subtype 00:12:41.000 --> 00:12:44.000 ? He just has a newly acquired traumatic brain 00:12:44.000 --> 00:12:47.000 injury. So the need, what is he look 00:12:47.000 --> 00:12:50.000 ing for? You can take this from his goals that he supplies to us 00:12:50.000 --> 00:12:53.000 through INR. But 00:12:53.000 --> 00:12:56.000 he wants peer support and skills classes 00:12:56.000 --> 00:12:59.000 . And then, there's another consumer, her name is Jill. 00:12:59.000 --> 00:13:03.000 Her subtype is she's hard of hearing. And 00:13:03.000 --> 00:13:06.000 she's been having a hard time as she, you know, is 00:13:06.000 --> 00:13:09.000 getting some medical things going on, she wants to know how to 00:13:09.000 --> 00:13:12.000 advocate for her health care. And she also has learned there's 00:13:12.000 --> 00:13:15.000 some assistive technology that will help her. 00:13:15.000 --> 00:13:18.000 So this is an example of 00:13:18.000 --> 00:13:22.000 how we learn about who our stakeholders are and 00:13:22.000 --> 00:13:25.000 what their needs are. And these all should come from the marketing strategy 00:13:25.000 --> 00:13:28.000 . If you remember that marketing communications chart 00:13:28.000 --> 00:13:31.000 that we had earlier, our 00:13:31.000 --> 00:13:34.000 strategy is going to also look 00:13:34.000 --> 00:13:38.000 at who are our audiences that we're try 00:13:38.000 --> 00:13:41.000 ing to reach. If you don't have a marketing strategy, this is 00:13:41.000 --> 00:13:44.000 a plug. Please 00:13:44.000 --> 00:13:47.000 get one. Because just like you want a plan for 00:13:47.000 --> 00:13:50.000 social media, you want to have a plan for the bigger whole 00:13:50.000 --> 00:13:53.000 of marketing. All right. So we're back at 00:13:53.000 --> 00:13:57.000 the wheel. And then, next thing is goals. 00:13:57.000 --> 00:14:01.000 Excuse me. For goals, 00:14:01.000 --> 00:14:04.000 what do your stakeholders want? We talked about 00:14:04.000 --> 00:14:07.000 what they needed. That's different than what they want. 00:14:07.000 --> 00:14:11.000 Sometimes. And sometimes, we have to dig 00:14:11.000 --> 00:14:14.000 deep. And then, what do you want them 00:14:14.000 --> 00:14:17.000 to do? And how are you going to accomplish both? OK. 00:14:17.000 --> 00:14:20.000 So stakeholders' want/need, 00:14:20.000 --> 00:14:24.000 if they're different. And then, what do you want them to do? 00:14:24.000 --> 00:14:27.000 And then, how are you going 00:14:27.000 --> 00:14:30.000 to meld the two. Let's look at how we if anything 00:14:30.000 --> 00:14:33.000 figure this out. Here's another chart and it starts with the first column is 00:14:33.000 --> 00:14:36.000 stakeholders' need, second is 00:14:36.000 --> 00:14:40.000 CIL's mission or goal further they want to see happen. And 00:14:40.000 --> 00:14:44.000 how we're going to accomplish both. So the first one, here's 00:14:44.000 --> 00:14:47.000 Sam, again, picture of him. His need, he wants to 00:14:47.000 --> 00:14:50.000 cope with this newly acquired physical disability. That's why 00:14:50.000 --> 00:14:54.000 he wants peer support groups and skills classes. 00:14:54.000 --> 00:14:57.000 What the center wants is we 00:14:57.000 --> 00:15:00.000 want to further our peer support 00:15:00.000 --> 00:15:03.000 groups and further one of our five core services. 00:15:03.000 --> 00:15:06.000 The social media that will accomplish both, there are different options 00:15:06.000 --> 00:15:09.000 that we could have done. But in this case, we're going to say, let's 00:15:09.000 --> 00:15:13.000 facilitate a cross-disability Facebook 00:15:13.000 --> 00:15:16.000 group and promote events like skills classes 00:15:16.000 --> 00:15:20.000 in this group. That way, 00:15:20.000 --> 00:15:23.000 meets what Sam needs, and meets what we need. And then, 00:15:23.000 --> 00:15:27.000 for Jill, let's say she's having barriers 00:15:27.000 --> 00:15:30.000 accessing health care due TO 00:15:30.000 --> 00:15:33.000 to being hard of hearing. And what we want as 00:15:33.000 --> 00:15:36.000 a center is to further our assistive technology program. Get 00:15:36.000 --> 00:15:40.000 the word out, help people. 00:15:40.000 --> 00:15:43.000 The social media to accomplish both is to produce a social 00:15:43.000 --> 00:15:46.000 media campaign with the hearing loss Association of 00:15:46.000 --> 00:15:50.000 America and health care providers, the medical providers 00:15:50.000 --> 00:15:53.000 like doctors. And tell them about the available 00:15:53.000 --> 00:15:56.000 assistive technology for hard of hearing people. Now, 00:15:56.000 --> 00:15:59.000 again, we could've come up with another social media strategy, but 00:15:59.000 --> 00:16:03.000 we're going to do this because it's part of systems 00:16:03.000 --> 00:16:06.000 change. It does a whole lot of things, right 00:16:06.000 --> 00:16:10.000 ? But it meets Jill's need and 00:16:10.000 --> 00:16:13.000 accomplishes our goal to further assistive technology. 00:16:13.000 --> 00:16:16.000 All right. So we've gone through stakeholders and goals 00:16:16.000 --> 00:16:19.000 . Now we're at the wheel, again and going to go to resources 00:16:19.000 --> 00:16:22.000 . With resources, we need to look 00:16:22.000 --> 00:16:25.000 at now that we know who we're serving, what they 00:16:25.000 --> 00:16:28.000 need, what we want to do and how we can accomplish that 00:16:28.000 --> 00:16:32.000 through social media, we need to see, 00:16:32.000 --> 00:16:35.000 can we do that, or not? I have seen times where 00:16:35.000 --> 00:16:38.000 social media strategies have started. And they didn't 00:16:38.000 --> 00:16:41.000 have the resources to start it and then they stopped it. 00:16:41.000 --> 00:16:44.000 They realize once they got into it, wow, this is a lot 00:16:44.000 --> 00:16:47.000 of work. One of the things I love is like what's 00:16:47.000 --> 00:16:50.000 wrong with this picture campaign. And it'll 00:16:50.000 --> 00:16:54.000 have a picture of a curb cut 00:16:54.000 --> 00:16:57.000 . And people have to guess what's wrong with it. And it'll 00:16:57.000 --> 00:17:00.000 have different accessibility things in it. And so, things like 00:17:00.000 --> 00:17:03.000 that are a great idea. And 00:17:03.000 --> 00:17:06.000 you get into it and realize, wow, I have to 00:17:06.000 --> 00:17:09.000 know these ADA standards and find pictures 00:17:09.000 --> 00:17:13.000 in the community that represent it. I have to find places where it's 00:17:13.000 --> 00:17:17.000 legal for me to take a picture of them and 00:17:17.000 --> 00:17:20.000 post it on there and having them be the 00:17:20.000 --> 00:17:23.000 poster child about it being inaccessible 00:17:23.000 --> 00:17:26.000 . They're community members, I don't want to get on their bad 00:17:26.000 --> 00:17:29.000 side, but I want to further this, get things right 00:17:29.000 --> 00:17:33.000 in my community. You can see how it gets really 00:17:33.000 --> 00:17:37.000 complicated with the simple idea gets so complicated 00:17:37.000 --> 00:17:40.000 . So that's why you have to look at resources because it might look 00:17:40.000 --> 00:17:43.000 easy on the surface, but dig a little deeper to see if you can 00:17:43.000 --> 00:17:46.000 do it so you're not wasting time and spending time on things 00:17:46.000 --> 00:17:49.000 that can reach your goals and meet your consumers' needs 00:17:49.000 --> 00:17:52.000 . All right. So with that being said, what can you 00:17:52.000 --> 00:17:57.000 sustain long-term? You need to look at the time that it takes to do 00:17:57.000 --> 00:18:00.000 it, you need to look at the talent. Do you have the people in house 00:18:00.000 --> 00:18:03.000 people in-house? Let's use 00:18:03.000 --> 00:18:06.000 the example of the ADA standards social media campaign. What's 00:18:06.000 --> 00:18:09.000 accessible and what's not in the community? Do we have the talent 00:18:09.000 --> 00:18:12.000 to do that? Do we have a photographer? And also, do 00:18:12.000 --> 00:18:15.000 we have the money for the equipment it will take 00:18:15.000 --> 00:18:19.000 to get, let's say, the camera or the editing software 00:18:19.000 --> 00:18:22.000 to do that? And then, platforms 00:18:22.000 --> 00:18:25.000 , this the usually an easy one. With social 00:18:25.000 --> 00:18:28.000 media, luckily, they're all free. So, yeah, we probably 00:18:28.000 --> 00:18:31.000 had access to the platforms, excuse me. And 00:18:31.000 --> 00:18:35.000 then, assets. Do we have, 00:18:35.000 --> 00:18:38.000 let's say in this example, photos, the assets would be 00:18:38.000 --> 00:18:41.000 photos. It could also be content and 00:18:41.000 --> 00:18:45.000 experts who could speak to accessibility 00:18:45.000 --> 00:18:48.000 . And then, we also, of course, 00:18:48.000 --> 00:18:51.000 have to look at marketing. Is there a way to get this out in the community 00:18:51.000 --> 00:18:54.000 ? Because, if we start this great campaign, let's say 00:18:54.000 --> 00:18:58.000 we add a hashtag to it and we try to really get people 00:18:58.000 --> 00:19:01.000 to be interested and add their own examples 00:19:01.000 --> 00:19:05.000 in there. Do we have the ability to market it? Do 00:19:05.000 --> 00:19:08.000 we have the staff to? If no one knows it exists, it's 00:19:08.000 --> 00:19:11.000 probably not going to catch on. And then, at the 00:19:11.000 --> 00:19:16.000 end, can we measure it? I think with everything 00:19:16.000 --> 00:19:20.000 in the social media plan or the marketing strategy or even going higher 00:19:20.000 --> 00:19:23.000 to your centers of strategic plan, you have to 00:19:23.000 --> 00:19:26.000 have a measure at the end. Why have a goal if you don't 00:19:26.000 --> 00:19:29.000 have a measure? You want to make sure you've met your goal and then, 00:19:29.000 --> 00:19:32.000 you have to have some kind of measure to it. In social 00:19:32.000 --> 00:19:37.000 media, that would be analytics. And in the back 00:19:37.000 --> 00:19:40.000 end of your social media platforms, there will be 00:19:40.000 --> 00:19:43.000 analytics and you can look 00:19:43.000 --> 00:19:46.000 at that and see how many people are interacting with this hashtag 00:19:46.000 --> 00:19:49.000 if you tend to do it that way. That would be a way to measure 00:19:49.000 --> 00:19:52.000 it. You have to look at some way to measure it to know if you're hit 00:19:52.000 --> 00:19:55.000 ting your goal. All right 00:19:55.000 --> 00:19:59.000 . Here's a resources example. At the top, there's another 00:19:59.000 --> 00:20:02.000 chart, but at the top, I've reiterate 00:20:02.000 --> 00:20:06.000 d all of those things we just went through. On the first column is 00:20:06.000 --> 00:20:09.000 the social media goal. Second column, 00:20:09.000 --> 00:20:12.000 resources needed. Third, resources availability 00:20:12.000 --> 00:20:15.000 , and the fourth is the status. Let's walk through this. We only 00:20:15.000 --> 00:20:18.000 have one social media goal. And this is for Sam 00:20:18.000 --> 00:20:21.000 's need. Here's our consumer, again. 00:20:21.000 --> 00:20:25.000 We're going to facilitate a cross 00:20:25.000 --> 00:20:28.000 -disability Facebook group in his rural area and 00:20:28.000 --> 00:20:34.000 promote events like skills classes in that group. 00:20:34.000 --> 00:20:37.000 Resources needed. We have five things down here. And 00:20:37.000 --> 00:20:41.000 then what we have is the next column that says resources 00:20:41.000 --> 00:20:44.000 resources availability. And the first resources needed is do 00:20:44.000 --> 00:20:47.000 we have time for qualified staff to facilitate 00:20:47.000 --> 00:20:50.000 the availability? Our peer support is 00:20:50.000 --> 00:20:53.000 maxed out. So the status, that's when 00:20:53.000 --> 00:20:57.000 we put a status in there, we say, no, we don't have that. 00:20:57.000 --> 00:21:01.000 Next, we want the Facebook group to have live streaming 00:21:01.000 --> 00:21:04.000 . Wouldn't that be great? We tell people, come at this time and 00:21:04.000 --> 00:21:07.000 it's 00:21:07.000 --> 00:21:10.000 live. Do we have the available resources? Hardware with the inter 00:21:10.000 --> 00:21:14.000 net is at the office for staff, not in 00:21:14.000 --> 00:21:17.000 the rural area. OK. And not 00:21:17.000 --> 00:21:20.000 all consumers have the ability to 00:21:20.000 --> 00:21:23.000 live stream. They might be on dial-up, still. So the status 00:21:23.000 --> 00:21:26.000 is a question mark, which means, we need to look into this. 00:21:26.000 --> 00:21:29.000 Next, we need staff to promote events 00:21:29.000 --> 00:21:34.000 on Facebook. 00:21:34.000 --> 00:21:37.000 Do we have the resources available? The knowledge set doesn't exist among our 00:21:37.000 --> 00:21:40.000 center staff right now. That's a question mark. We think we might be able to get 00:21:40.000 --> 00:21:43.000 that knowledge. All right. Fourth one, 00:21:43.000 --> 00:21:47.000 promote via email, 00:21:47.000 --> 00:21:50.000 Flyers and papers 00:21:50.000 --> 00:21:54.000 . Status is 00:21:54.000 --> 00:21:57.000 yes. And then, last one is, we have to measure the 00:21:57.000 --> 00:22:01.000 effectiveness of the group and event attendance 00:22:01.000 --> 00:22:04.000 dants. And resources availability, 00:22:04.000 --> 00:22:07.000 the staff is knowledgeable, and the hardware is available for online and 00:22:07.000 --> 00:22:10.000 paper surveys. We've done this before, so we're going to put 00:22:10.000 --> 00:22:14.000 a yes. So you can see at the end of this, you look at the status 00:22:14.000 --> 00:22:17.000 column here. We have two yeses, two question marks, 00:22:17.000 --> 00:22:20.000 one no. Hmm, all right, let's get 00:22:20.000 --> 00:22:23.000 the answer to the two question marks. And then, on the no, that's 00:22:23.000 --> 00:22:27.000 a big no that we don't have peer, qualify 00:22:27.000 --> 00:22:30.000 ied staff to facilitate. But there 00:22:30.000 --> 00:22:33.000 might be other solutions. So I know it doesn't mean no, 00:22:33.000 --> 00:22:36.000 maybe we could partner 00:22:36.000 --> 00:22:41.000 with 00:22:41.000 --> 00:22:45.000 some community, someone in their community who they trust and maybe 00:22:45.000 --> 00:22:48.000 we can do that. If you have 00:22:48.000 --> 00:22:51.000 noes come up in the column, there might be 00:22:51.000 --> 00:22:54.000 a solution that makes this happen. If you had all noes, 00:22:54.000 --> 00:22:57.000 you might be like, OK, this is not a winner, let's see if we 00:22:57.000 --> 00:23:01.000 can modify this. The goal and go through this exercise, again. And 00:23:01.000 --> 00:23:04.000 this is really good 00:23:04.000 --> 00:23:08.000 to do, it's called a vetting process. It's 00:23:08.000 --> 00:23:11.000 great to do if you want a new program. To implement different 00:23:11.000 --> 00:23:14.000 types of services, 00:23:14.000 --> 00:23:17.000 this is great for a social media plan. It starts to become intuitive 00:23:17.000 --> 00:23:21.000 , you vet what you can do to ensure 00:23:21.000 --> 00:23:24.000 your success. All right 00:23:24.000 --> 00:23:27.000 . Next thing on the wheel, we are at brand 00:23:27.000 --> 00:23:31.000 ing. 00:23:31.000 --> 00:23:35.000 So I want to go back to the wheel for a second. 00:23:35.000 --> 00:23:38.000 Stakeholders' goals and resources are 00:23:38.000 --> 00:23:41.000 on the right side of the wheel. We're getting to the left side 00:23:41.000 --> 00:23:44.000 of the wheel. And this is implementation. We have vetted our 00:23:44.000 --> 00:23:47.000 goal. We're feeling like we can do it. 00:23:47.000 --> 00:23:50.000 Now we're setting up to implement the goal. And that's 00:23:50.000 --> 00:23:54.000 what we're doing now with branding 00:23:54.000 --> 00:23:57.000 . All right, so with branding, some of these 00:23:57.000 --> 00:24:00.000 you might already have done and, hopefully, you do 00:24:00.000 --> 00:24:03.000 . But just to touch on social media, all of 00:24:03.000 --> 00:24:06.000 your platforms should have a common handle and UR 00:24:06.000 --> 00:24:10.000 L. What that means is Facebook 00:24:10.000 --> 00:24:13.000 .com 00:24:13.000 --> 00:24:16.000 /, all of your channels have that. People know how to 00:24:16.000 --> 00:24:20.000 find you easily. And then, 00:24:20.000 --> 00:24:24.000 my URL is www. 00:24:24.000 --> 00:24:27.000 aprose.com. People don't have to guess or 00:24:27.000 --> 00:24:30.000 try to find you. Those handles are the slash and 00:24:30.000 --> 00:24:33.000 then your center's name. If you don't have 00:24:33.000 --> 00:24:36.000 this, I've worked with, especially one center, they had, they've been 00:24:36.000 --> 00:24:40.000 around for over 30 years. They didn't have common handles 00:24:40.000 --> 00:24:43.000 . And so, what we did is we had 00:24:43.000 --> 00:24:46.000 to get creative with it and everything was taken with their name. 00:24:46.000 --> 00:24:50.000 And you can do that. 00:24:50.000 --> 00:24:53.000 But we wound up doing real empowerment and 00:24:53.000 --> 00:24:56.000 that was taking on some. Most of 00:24:56.000 --> 00:24:59.000 the platforms, it was taken. It can get tricky, but I would 00:24:59.000 --> 00:25:03.000 encourage you, it just helps with your branding and 00:25:03.000 --> 00:25:06.000 people to know where they've arrived at your center. 00:25:06.000 --> 00:25:11.000 >> All right. So, yeah, here's an example of it. 00:25:11.000 --> 00:25:15.000 You want common contact information, as well. So I see 00:25:15.000 --> 00:25:18.000 this missing a lot. This is one of the big mistakes I see on social 00:25:18.000 --> 00:25:21.000 media platform setup. People don't have consistent contact information. 00:25:21.000 --> 00:25:25.000 You want to at least have that website on 00:25:25.000 --> 00:25:28.000 every single social media platform so they can go to you for 00:25:28.000 --> 00:25:33.000 more information. 00:25:33.000 --> 00:25:36.000 Here are two examples. On the left, it's 00:25:36.000 --> 00:25:40.000 a Facebook page and 00:25:40.000 --> 00:25:43.000 it is, and on the right, it's a LinkedIn. And on 00:25:43.000 --> 00:25:46.000 the left, it shows both of them have, well, both of these 00:25:46.000 --> 00:25:53.000 have the same examples. They have aburgen 00:25:53.000 --> 00:25:56.000 burgundy box with a faded out leaf and real 00:25:56.000 --> 00:26:00.000 empowerment. And then it has a picture 00:26:00.000 --> 00:26:03.000 of someone with a physical disability and one without 00:26:03.000 --> 00:26:07.000 . And then, on the LinkedIn, same thing. Same 00:26:07.000 --> 00:26:10.000 kind of burgundy box with the fade 00:26:10.000 --> 00:26:13.000 d leaf, picture of someone who is using a wheelchair and she's 00:26:13.000 --> 00:26:16.000 in an office setting. So you see how 00:26:16.000 --> 00:26:19.000 with LinkedIn, she's in an office setting. It's appropriate for the platform 00:26:19.000 --> 00:26:22.000 . For Facebook, we're living life, we 00:26:22.000 --> 00:26:25.000 love it. The picture of the man with his arms spread open on 00:26:25.000 --> 00:26:30.000 a hill and his child next to him is happy, too, with roller blades 00:26:30.000 --> 00:26:33.000 . You have to make that feel of 00:26:33.000 --> 00:26:36.000 your plan resonate with the people, with what the audience is on 00:26:36.000 --> 00:26:40.000 that platform 00:26:40.000 --> 00:26:45.000 for and also, we have the common profile picture of 00:26:45.000 --> 00:26:51.000 the leaf, the two-colored leaf icon. 00:26:51.000 --> 00:26:54.000 There's some distinction based on the platform, like with the photos, 00:26:54.000 --> 00:26:57.000 but you want people to see, oh yeah, I'm here at 00:26:57.000 --> 00:27:00.000 the independent center and see that both places. And that's when, 00:27:00.000 --> 00:27:04.000 that's what we call consistent visual 00:27:04.000 --> 00:27:07.000 style. All right. 00:27:07.000 --> 00:27:10.000 So that's branding. Once you get 00:27:10.000 --> 00:27:13.000 your platforms set up like that, then we go to content, writing the content, 00:27:13.000 --> 00:27:16.000 the posts that we're going to put as part of this 00:27:16.000 --> 00:27:20.000 plan. So with content 00:27:20.000 --> 00:27:23.000 , the posts we need to 00:27:23.000 --> 00:27:26.000 be concerned about how we're writing posts. Do we want the conversational 00:27:26.000 --> 00:27:30.000 style but not too casual? Because sometimes, I've heard that from 00:27:30.000 --> 00:27:34.000 some centers that now I have a team of 00:27:34.000 --> 00:27:37.000 people doing social media and they're not all speaking the same 00:27:37.000 --> 00:27:40.000 way. One is really, really casual in ways that 00:27:40.000 --> 00:27:43.000 I'm not comfortable with you may say. And others 00:27:43.000 --> 00:27:46.000 are very technical and professional. You want to get sort 00:27:46.000 --> 00:27:49.000 of the same kind of voice and get all of your folks on your 00:27:49.000 --> 00:27:52.000 team, if you have multiple 00:27:52.000 --> 00:27:56.000 people doing it, get them on the same page. And there are 00:27:56.000 --> 00:27:59.000 different types of posts. You can share 00:27:59.000 --> 00:28:03.000 different posts from your partner 00:28:03.000 --> 00:28:06.000 ing organizations. I really highly suggest this, especially in rural 00:28:06.000 --> 00:28:10.000 communities because it builds that trust and credibility 00:28:10.000 --> 00:28:13.000 that, oh, OK, I trust this clinic over 00:28:13.000 --> 00:28:16.000 here, and you're sharing their posts. OK, 00:28:16.000 --> 00:28:19.000 . Y'all were partnering organizations. That's great. I 00:28:19.000 --> 00:28:22.000 trust you more. And then, you can promote 00:28:22.000 --> 00:28:25.000 your services on there. That's another type of post. You want to 00:28:25.000 --> 00:28:28.000 create posts, also, that are value-added content 00:28:28.000 --> 00:28:32.000 . You might want to start, one of the 00:28:32.000 --> 00:28:35.000 things I love to do, as well, disability awareness or disability 00:28:35.000 --> 00:28:38.000 etiquette series and say, you know, things like did you 00:28:38.000 --> 00:28:41.000 know? You know, if you're speaking to someone who is 00:28:41.000 --> 00:28:44.000 using 00:28:44.000 --> 00:28:47.000 American Sign Language and we have an interpreter, yo speak 00:28:47.000 --> 00:28:51.000 you speak to the person, 00:28:51.000 --> 00:28:54.000 who is deaf, not the interpreter. Then people see you as a 00:28:54.000 --> 00:28:57.000 resource that they're like, wow, I didn't know that. And also, it 00:28:57.000 --> 00:29:00.000 helps the folks in the community to have 00:29:00.000 --> 00:29:03.000 more accessibility or also to have 00:29:03.000 --> 00:29:08.000 just better communication, like in that instance. 00:29:08.000 --> 00:29:11.000 And here are some different types. And we've talked about 00:29:11.000 --> 00:29:14.000 share, we've talked about promote. Creating is a disability awareness 00:29:14.000 --> 00:29:17.000 . The curate 00:29:17.000 --> 00:29:20.000 ing, let's say your state association has really good content 00:29:20.000 --> 00:29:23.000 . Curating could be bringing content from what they have and 00:29:23.000 --> 00:29:27.000 you're not necessarily sharing a direct post from 00:29:27.000 --> 00:29:30.000 their page, but you're curating that 00:29:30.000 --> 00:29:33.000 information and you're saying, hey, here's some great information 00:29:33.000 --> 00:29:37.000 on assistive technology. Go to our 00:29:37.000 --> 00:29:40.000 association's page and link to it from that. And you might have other resources 00:29:40.000 --> 00:29:43.000 . So you're a curator. Like in 00:29:43.000 --> 00:29:47.000 a gallery how if you have the curator of a 00:29:47.000 --> 00:29:50.000 gallery, art gallery would take in lots of different art pieces 00:29:50.000 --> 00:29:53.000 from different artists 00:29:53.000 --> 00:29:57.000 and show it in one room, that's what you want to do. So 00:29:57.000 --> 00:30:00.000 the way I see this is social media in the curate 00:30:00.000 --> 00:30:03.000 ing form those types of 00:30:03.000 --> 00:30:06.000 posts is like 00:30:06.000 --> 00:30:10.000 I & R, people want to learn about resources in the community 00:30:10.000 --> 00:30:14.000 and how we can help them. That's 00:30:14.000 --> 00:30:17.000 what via social media. Think of it that way. And again, 00:30:17.000 --> 00:30:20.000 the sharing that distinction is you're sharing from 00:30:20.000 --> 00:30:24.000 directly sharing that post from that person's page to yours 00:30:24.000 --> 00:30:31.000 . Because, also, it builds your relationship with 00:30:31.000 --> 00:30:34.000 that partnering organization. Usually people will 00:30:34.000 --> 00:30:38.000 notice. And it builds that relationship with that organization. 00:30:38.000 --> 00:30:41.000 So trying to have a mix of those when you create 00:30:41.000 --> 00:30:45.000 your posts. All right 00:30:45.000 --> 00:30:48.000 . Frequency, I get asked this a lot on 00:30:48.000 --> 00:30:51.000 frequency. And I don't think there's a magic number, but there's definitely 00:30:51.000 --> 00:30:54.000 definitely, to try to aim for, dependence 00:30:54.000 --> 00:30:57.000 depends on your audience, and go through, try different days 00:30:57.000 --> 00:31:02.000 and times. See what your audience 00:31:02.000 --> 00:31:05.000 s are or stakeholders are responding to. I would say, 00:31:05.000 --> 00:31:09.000 definitely an active channel is at least, 00:31:09.000 --> 00:31:14.000 bare minimum three a week. 00:31:14.000 --> 00:31:17.000 And you don't want to inundate them too much 00:31:17.000 --> 00:31:20.000 . But to be honest, people's feeds are so busy 00:31:20.000 --> 00:31:23.000 and if they're following the organization, they're not going to have a 00:31:23.000 --> 00:31:26.000 ton come up unless they're on twitter, might 00:31:26.000 --> 00:31:30.000 come up a lot in the feed. But on Facebook, it's going to be 00:31:30.000 --> 00:31:33.000 so crowded and their algorithms weigh more heavily on people, 00:31:33.000 --> 00:31:36.000 usually, on your friends and family. So you probably 00:31:36.000 --> 00:31:39.000 won't crowd them on Facebook, but on Twitter, 00:31:39.000 --> 00:31:43.000 you might. They might get every single one you post. All right. It's 00:31:43.000 --> 00:31:47.000 different algorithms on how it does it 00:31:47.000 --> 00:31:50.000 . LinkedIn, similar thing, they might get a little crowded 00:31:50.000 --> 00:31:53.000 if you're doing 20 posts a week. They might stop following 00:31:53.000 --> 00:31:57.000 you because they want to see variety. 00:31:57.000 --> 00:32:00.000 They're, again, look at your analytics, try different things, 00:32:00.000 --> 00:32:03.000 maybe you want to start to aim for five posts 00:32:03.000 --> 00:32:07.000 a week, and then, do that for about two to three months and 00:32:07.000 --> 00:32:10.000 then go back, look at your analytics for 00:32:10.000 --> 00:32:13.000 that for Facebook or Twitter or whichever 00:32:13.000 --> 00:32:16.000 one you're trying. And see where people are responding. 00:32:16.000 --> 00:32:19.000 If you have mem 00:32:19.000 --> 00:32:22.000 es or quotes you use, people love those. You WOUL 00:32:22.000 --> 00:32:26.000 you'll want to weight it more heavily. 00:32:26.000 --> 00:32:30.000 You want to create a content calendar. I'm going to show an 00:32:30.000 --> 00:32:33.000 example here. Very simple, but it does take some time to do 00:32:33.000 --> 00:32:37.000 . What's pictured here is another chart. 00:32:37.000 --> 00:32:40.000 First column date, second is the post content. 00:32:40.000 --> 00:32:43.000 Third is the type. So run through those 00:32:43.000 --> 00:32:46.000 four types, the create, share, promote and curate 00:32:46.000 --> 00:32:49.000 . And we're going to have an equal mix. 00:32:49.000 --> 00:32:52.000 I like to color coat it so I can visually see if I have 00:32:52.000 --> 00:32:55.000 clumps of one type over another. That's not a bad thing. Sometimes 00:32:55.000 --> 00:32:59.000 , I do that intentionally to see if 00:32:59.000 --> 00:33:02.000 people notice it more when they're in clumps. But you 00:33:02.000 --> 00:33:05.000 want to do the date that you're posting in the first 00:33:05.000 --> 00:33:08.000 column. In the post, you want to write the post and 00:33:08.000 --> 00:33:12.000 then, you want to put the link in there of where you were 00:33:12.000 --> 00:33:15.000 wherever you're linking to. And 00:33:15.000 --> 00:33:19.000 you do want to have some kind of action in the post. If you're 00:33:19.000 --> 00:33:22.000 saying you have a peer support group in the community, you're not going 00:33:22.000 --> 00:33:25.000 to say, hey, I have a peer support group in our community. Here's 00:33:25.000 --> 00:33:28.000 the flyer I'm going to attach that as the image and 00:33:28.000 --> 00:33:32.000 oops, half of that's going to be cut off. 00:33:32.000 --> 00:33:36.000 Not good. 00:33:36.000 --> 00:33:39.000 And I'm just going to say that. No, you're going to want to put, 00:33:39.000 --> 00:33:42.000 hey, come join us. Some call to action. Join 00:33:42.000 --> 00:33:46.000 us for our Cross-disability 00:33:46.000 --> 00:33:49.000 Peer Group. And this is what it means. And you're going to want 00:33:49.000 --> 00:33:52.000 to have a link to something else. Some call to action. R 00:33:52.000 --> 00:33:55.000 SVP here. Or to learn more, go to our website. You 00:33:55.000 --> 00:33:58.000 want to always try to engage them to the next step so they learn 00:33:58.000 --> 00:34:04.000 more about what you have to offer. 00:34:04.000 --> 00:34:07.000 You want to make this out about a month at 00:34:07.000 --> 00:34:10.000 a time to start. You do it for a month. You have this mix, being strategic 00:34:10.000 --> 00:34:14.000 in planning about it. And then after the month, you look at the 00:34:14.000 --> 00:34:17.000 analytics and see which ones have hit and not, and you can 00:34:17.000 --> 00:34:20.000 adjust accordingly. Nice thing is on this, there will be some evergreen 00:34:20.000 --> 00:34:23.000 posts, meaning there are posts you could use, again 00:34:23.000 --> 00:34:26.000 . And you save those and you use 00:34:26.000 --> 00:34:30.000 them in the future. I wouldn't do, I would 00:34:30.000 --> 00:34:33.000 wait at least six months before you go reposting something. 00:34:33.000 --> 00:34:37.000 But because all of our social media feeds are so inundated, 00:34:37.000 --> 00:34:40.000 they're probably not going to recognize, oh, wow, I saw that 6 00:34:40.000 --> 00:34:45.000 months ago, right? 00:34:45.000 --> 00:34:48.000 And if they do, its made a big impact on them. I wouldn't 00:34:48.000 --> 00:34:51.000 worry about that. All right. Posts. You want them 00:34:51.000 --> 00:34:55.000 to be visual. And you definitely 00:34:55.000 --> 00:34:57.000 want to do alt text for those. 00:34:57.000 --> 00:35:01.000 You are not able to see the visual aspect of it. Social 00:35:01.000 --> 00:35:04.000 media by nature is so visual. And in that 00:35:04.000 --> 00:35:09.000 huge feed that you're going to see, people need something 00:35:09.000 --> 00:35:12.000 to pique their interest. And yeah, we mentioned al 00:35:12.000 --> 00:35:15.000 t text. I know there's some talk out there about 00:35:15.000 --> 00:35:19.000 image description versus alt text. I have 00:35:19.000 --> 00:35:23.000 met with an ADA center in our 00:35:23.000 --> 00:35:30.000 state and we try to research and go around to 00:35:30.000 --> 00:35:34.000 different centers and disability 00:35:34.000 --> 00:35:37.000 centers, it might be alt text, but the standard from 00:35:37.000 --> 00:35:40.000 what our research shows is alt text is still, if it's available 00:35:40.000 --> 00:35:45.000 is what they're recommending. And 00:35:45.000 --> 00:35:48.000 yeah, when alt text is not available, then definitely 00:35:48.000 --> 00:35:51.000 use image description or if you start getting feedback from your folks 00:35:51.000 --> 00:35:55.000 who are using screen readers, then, of course, that would be a 00:35:55.000 --> 00:35:59.000 reason to change. 00:35:59.000 --> 00:36:02.000 All right, this is going to be a very visual slide. I'm going 00:36:02.000 --> 00:36:06.000 to give brief descriptions, again, the alt 00:36:06.000 --> 00:36:09.000 text on the powerpoint on the 00:36:09.000 --> 00:36:12.000 APRIL website is going to have full descriptions because we're going to blast through this 00:36:12.000 --> 00:36:15.000 . These are 00:36:15.000 --> 00:36:18.000 different types of posts you can do that are visual in 00:36:18.000 --> 00:36:21.000 nature. Videos. And 00:36:21.000 --> 00:36:24.000 this is a picture of a gentleman using a wheelchair who is 00:36:24.000 --> 00:36:28.000 on a stage at a TED conference talking. 00:36:28.000 --> 00:36:31.000 And then, you can use quotes and me MECHLT 00:36:31.000 --> 00:36:35.000 mes. This is Judy with a quote of 00:36:35.000 --> 00:36:38.000 hers. And I would say with MOOEMS 00:36:38.000 --> 00:36:44.000 MOOEMS 00:36:44.000 --> 00:36:47.000 memes, I have not seen anyone to date who 00:36:47.000 --> 00:36:51.000 has done a series of memes where it's not something you should 00:36:51.000 --> 00:36:54.000 tread cautiously upon. 00:36:54.000 --> 00:36:57.000 Sometimes memes are more humorous 00:36:57.000 --> 00:37:01.000 sarcastic in nature. And the quotes do well, 00:37:01.000 --> 00:37:04.000 but memes, I wouldn't highly recommend those 00:37:04.000 --> 00:37:08.000 unless you can do it tastefully and 00:37:08.000 --> 00:37:11.000 respectfully. Info graphics, here's an info 00:37:11.000 --> 00:37:26.000 graphic picture. 00:37:26.000 --> 00:37:29.000 People like infographics. They're fairly popular. 00:37:29.000 --> 00:37:33.000 So you could do something like this. And images, 00:37:33.000 --> 00:37:36.000 this is a picture of a service animal of a 00:37:36.000 --> 00:37:39.000 dog and you could have. You definitely want to at least 00:37:39.000 --> 00:37:42.000 have an image. That the as 00:37:42.000 --> 00:37:47.000 a bare minimum as a visual appeal to people. 00:37:47.000 --> 00:37:51.000 All right. So back on the content page. We've gone over the basics 00:37:51.000 --> 00:37:54.000 of what to create in your posts. There are 00:37:54.000 --> 00:37:58.000 some other options besides posts. And 00:37:58.000 --> 00:38:02.000 those are 00:38:02.000 --> 00:38:05.000 groups. Here's a picture of three gentlemen sitting 00:38:05.000 --> 00:38:08.000 around computers laughing. Those are mostly on Facebook. Facebook 00:38:08.000 --> 00:38:12.000 groups you can have. And so we mentioned that as one of our goals 00:38:12.000 --> 00:38:15.000 for Sam, our consumer that we're going to start cross-disability 00:38:15.000 --> 00:38:19.000 peer support group. You could do that in this time of COVID, 00:38:19.000 --> 00:38:22.000 have a Facebook 00:38:22.000 --> 00:38:25.000 group. There's one center I've been involved with where we did a care giver 00:38:25.000 --> 00:38:28.000 giver group because they had a home care agency 00:38:28.000 --> 00:38:32.000 . And we had a caregiver group there. And that was to build 00:38:32.000 --> 00:38:35.000 retention of our caregiver staff. And now 00:38:35.000 --> 00:38:38.000 we're getting into whole different stakeholder group because we talked about 00:38:38.000 --> 00:38:42.000 consumers and influencers, donors, there's 00:38:42.000 --> 00:38:48.000 another one, could be employees, as well. 00:38:48.000 --> 00:38:51.000 Facebook groups is a whole other thing to consider, and some people 00:38:51.000 --> 00:38:54.000 find them very successful. You'll know 00:38:54.000 --> 00:38:58.000 quickly if they're not. 00:38:58.000 --> 00:39:01.000 That goes into resources. That's going to take 00:39:01.000 --> 00:39:05.000 some time to moderate. And then, stories 00:39:05.000 --> 00:39:09.000 . Here pictured is a gentleman on a boat, 00:39:09.000 --> 00:39:12.000 he has his arms spread wide open. And 00:39:12.000 --> 00:39:16.000 this is a picture of an Instagram story 00:39:16.000 --> 00:39:19.000 . Facebook has stories, as well, if you see the bottom left-hand corn 00:39:19.000 --> 00:39:23.000 er, when you go on Instagram, you 00:39:23.000 --> 00:39:26.000 can share stories or share someone 00:39:26.000 --> 00:39:30.000 's post as a story to your story. And 00:39:30.000 --> 00:39:33.000 so, you go on to Instagram, you start to 00:39:33.000 --> 00:39:36.000 look at your feed, you're like, wow, this is a 00:39:36.000 --> 00:39:39.000 great, let's say quote from Judy 00:39:39.000 --> 00:39:42.000 Human and I want to share this. And you go to 00:39:42.000 --> 00:39:46.000 that, and you can see in the bottom of the corner, your stories and 00:39:46.000 --> 00:39:49.000 an icon of this is our pro 00:39:49.000 --> 00:39:52.000 file picture from Instagram and it has a Facebook logo or 00:39:52.000 --> 00:39:55.000 icon. And you click on that and it lets you share them to both at the same time 00:39:55.000 --> 00:39:59.000 . Which I love because the 00:39:59.000 --> 00:40:02.000 more you can automate, the more you can do all of this. It is a lot of 00:40:02.000 --> 00:40:05.000 work, especially if you're trying to do five different social media platforms 00:40:05.000 --> 00:40:08.000 . Even if you're doing three, it can be a lot. 00:40:08.000 --> 00:40:12.000 So that's another way to get content out there on 00:40:12.000 --> 00:40:15.000 your platform. And then, the last one is live streaming, 00:40:15.000 --> 00:40:18.000 there's a picture of a lady with a video camera 00:40:18.000 --> 00:40:22.000 and she's filming some people in the distance 00:40:22.000 --> 00:40:25.000 . And live streaming is something to do on Facebook and YouTube 00:40:25.000 --> 00:40:28.000 . And if you do webinars, like say this webinar, 00:40:28.000 --> 00:40:32.000 you can live stream this to Facebook and 00:40:32.000 --> 00:40:35.000 YouTube. You'll have to, again, market that, that goes to 00:40:35.000 --> 00:40:38.000 the resources page that we talked about. You have to market it so 00:40:38.000 --> 00:40:42.000 people know what it is. And 00:40:42.000 --> 00:40:47.000 in rural communities, it could apply 00:40:47.000 --> 00:40:53.000 if people have the ability. They're not on dial-up, let's say. 00:40:53.000 --> 00:40:54.000 Happiness and youth transitions, they might love this. They'll 00:40:54.000 --> 00:40:54.000 And if you do webinars, like say this webinar, you can live stream this 00:40:54.000 --> 00:40:57.000 have the ability. They're not on dial-up, let's say. Happiness and youth transitions, they might love to Facebook and YouTube. You'll have to, again, market that, that goes to the resources page that we talked about. You have to market it so people know what it is. And in rural communities, it could apply if people 00:40:57.000 --> 00:41:01.000 this. They'll get a notification on their phone, there's live streaming happening. They could engage 00:41:01.000 --> 00:41:04.000 . I wouldn't don't 00:41:04.000 --> 00:41:07.000 count on this being a high return for audiences 00:41:07.000 --> 00:41:10.000 unless you're in a metropolitan area that uses this a lot 00:41:10.000 --> 00:41:19.000 and is familiar with it, though. 00:41:19.000 --> 00:41:22.000 All right, we've gone through other options other than 00:41:22.000 --> 00:41:26.000 posts. There are some fun things you can do with 00:41:26.000 --> 00:41:30.000 gifs, series 00:41:30.000 --> 00:41:33.000 of posts. We're getting more advanced, this is 00:41:33.000 --> 00:41:37.000 basic to get you started. At the end, we're 00:41:37.000 --> 00:41:43.000 back to measuring, again. We want to measure and modify. 00:41:43.000 --> 00:41:46.000 We want to have a way, again, to note if we 00:41:46.000 --> 00:41:51.000 met our goals and the only way to do that is if we measure. 00:41:51.000 --> 00:41:54.000 Nice thing about social media, analytics are built in. You look 00:41:54.000 --> 00:41:58.000 at your analytics, you modify your plan. You 00:41:58.000 --> 00:42:01.000 may on the content calendar we had earlier, I'm going to go back and 00:42:01.000 --> 00:42:04.000 show that one. 00:42:04.000 --> 00:42:08.000 See how I have an equal share for all of these. 00:42:08.000 --> 00:42:16.000 This is the month of September. 00:42:16.000 --> 00:42:19.000 You're going to want to modify that plan. You find 00:42:19.000 --> 00:42:23.000 that a more weighty than others. 00:42:23.000 --> 00:42:26.000 And also, with measures, you're going to want to 00:42:26.000 --> 00:42:29.000 look, we're going to go into social media analytics 00:42:29.000 --> 00:42:32.000 now. This page shows the icons of Facebook, 00:42:32.000 --> 00:42:36.000 Instagram, Twitter, YouTube and LinkedIn and it has the name 00:42:36.000 --> 00:42:40.000 of each underneath it. This is a reference 00:42:40.000 --> 00:42:43.000 page. A reference slide for you. We're 00:42:43.000 --> 00:42:46.000 not going to go over all of this content and once I show you the rest 00:42:46.000 --> 00:42:49.000 of it, you'll know why. There's a lot of stuff on it. But I want 00:42:49.000 --> 00:42:54.000 you to see this slide and the next 00:42:54.000 --> 00:42:57.000 slide. Please, if visually, you can't see this, those who can, 00:42:57.000 --> 00:43:00.000 you're still not going to capture everything that I'm about to show you 00:43:00.000 --> 00:43:03.000 you. But please, you can read through it through 00:43:03.000 --> 00:43:07.000 alt text or read it 00:43:07.000 --> 00:43:10.000 . And this will help you come up with 00:43:10.000 --> 00:43:24.000 how to use analytics is what we're trying to get to. 00:43:24.000 --> 00:43:28.000 On Instagram, your page, it's an 00:43:28.000 --> 00:43:31.000 account you have an Instagram account. It's 00:43:31.000 --> 00:43:36.000 not a Twitter page, you have a Twitter profile. 00:43:36.000 --> 00:43:39.000 YouTube you have a channel and LinkedIn is a page. That's the 00:43:39.000 --> 00:43:48.000 right terminology. 00:43:48.000 --> 00:43:51.000 And this is the part I've showed, 00:43:51.000 --> 00:43:54.000 different colored blocks. This is where you're going to have to go back and 00:43:54.000 --> 00:43:57.000 reference it is 00:43:57.000 --> 00:44:00.000 -- these are at the top, there's a title in all caps 00:44:00.000 --> 00:44:03.000 . And it tells you where to go to get the analytics 00:44:03.000 --> 00:44:09.000 . Facebook and 00:44:09.000 --> 00:44:12.000 and Twitter have changed twice their analytics program in 00:44:12.000 --> 00:44:15.000 the last month. I think they're doing some testing. They're not quite there yet 00:44:15.000 --> 00:44:19.000 . So what's on here 00:44:19.000 --> 00:44:23.000 that I have, they changed it 00:44:23.000 --> 00:44:26.000 since 10-2. So that's a little bit up in the air. And 00:44:26.000 --> 00:44:29.000 then, on Twitter, you go to analytics. 00:44:29.000 --> 00:44:32.000 Twitter.com, YouTube you go to YouTube studio 00:44:32.000 --> 00:44:35.000 . And in LinkedIn you go to Admin view and 00:44:35.000 --> 00:44:38.000 you can click down to analytics. All right. And 00:44:38.000 --> 00:44:42.000 then all of this content here is what we can read through later if you have 00:44:42.000 --> 00:44:45.000 a hard time sleeping at night. It's the types 00:44:45.000 --> 00:44:49.000 of ways that you can 00:44:49.000 --> 00:44:53.000 measure what your posts are doing. We're going to go to the next 00:44:53.000 --> 00:44:56.000 page. And it's the same page but 00:44:56.000 --> 00:44:59.000 what is the difference is on the 00:44:59.000 --> 00:45:03.000 lists of ways to 00:45:03.000 --> 00:45:06.000 measure. Some things are bolded and some are grayed out. 00:45:06.000 --> 00:45:10.000 What I've done is I've just let's 00:45:10.000 --> 00:45:13.000 take Facebook and Instagram as an example. On Facebook 00:45:13.000 --> 00:45:16.000 , we have 00:45:16.000 --> 00:45:19.000 four things bolded. Page views, post reach, page 00:45:19.000 --> 00:45:22.000 followers and pages to watch. On Instagram 00:45:22.000 --> 00:45:25.000 right next to it, 00:45:25.000 --> 00:45:29.000 these are next to it, page likes, post comments, post shares 00:45:29.000 --> 00:45:33.000 . And post saved. 00:45:33.000 --> 00:45:37.000 So ask yourself on that. Which 00:45:37.000 --> 00:45:40.000 group Facebooks or Instagrams is going to 00:45:40.000 --> 00:45:44.000 focus more on engagement with the reader of the post 00:45:44.000 --> 00:45:47.000 versus another. And 00:45:47.000 --> 00:45:50.000 the answer is, drum roll, 00:45:50.000 --> 00:45:54.000 is the Instagram one. 00:45:54.000 --> 00:45:57.000 People have to go to like it. They have to write something to comment. 00:45:57.000 --> 00:46:01.000 They have to click a button and share and think about who I want 00:46:01.000 --> 00:46:04.000 to share this with. If they say a post, they want to go 00:46:04.000 --> 00:46:07.000 back and reference it later. Those are all 00:46:07.000 --> 00:46:10.000 signs of engagement. That's what you want to 00:46:10.000 --> 00:46:15.000 measure versus Facebook, page views and 00:46:15.000 --> 00:46:18.000 that has a lot of things that could throw it 00:46:18.000 --> 00:46:22.000 off. A lot of factors that could throw 00:46:22.000 --> 00:46:26.000 it off. Post reach, that's just showing how people 00:46:26.000 --> 00:46:29.000 might have seen it. Page followers. A lot of people 00:46:29.000 --> 00:46:33.000 may click on it, never 00:46:33.000 --> 00:46:40.000 see your post again in their feed. And pages to watch. 00:46:40.000 --> 00:46:43.000 You know, people engaging with your post. So those 00:46:43.000 --> 00:46:47.000 are the things when you go to analytics and you see this 00:46:47.000 --> 00:46:50.000 whole long list of things you could use to 00:46:50.000 --> 00:46:56.000 determine who is engaging with what, try to 00:46:56.000 --> 00:46:59.000 look at those things and I would encourage you to look at 00:46:59.000 --> 00:47:03.000 four things because otherwise it can look pretty overwhelming. 00:47:03.000 --> 00:47:07.000 And that's how you can measure if your posts are being effective, or not. 00:47:07.000 --> 00:47:10.000 And just as a note, if you go to this and reference it later 00:47:10.000 --> 00:47:13.000 , these that I've bolded don't necessarily 00:47:13.000 --> 00:47:16.000 mean that I suggest those. They're each 00:47:16.000 --> 00:47:20.000 an example of either engagement or nonengagement. Or less 00:47:20.000 --> 00:47:23.000 engagement, let's say. All right. 00:47:23.000 --> 00:47:27.000 Given your findings, you modify your social media plan. 00:47:27.000 --> 00:47:30.000 So, all right. Content, we're on that page, again, everything 00:47:30.000 --> 00:47:33.000 's grayed out except for measure and modify is bold 00:47:33.000 --> 00:47:37.000 ed. Just so you make sure that you 00:47:37.000 --> 00:47:40.000 keep -- social media is an evolution. It's 00:47:40.000 --> 00:47:43.000 not just, I'm going to post stuff, don't know what I'm posting 00:47:43.000 --> 00:47:47.000 . Going to slap this up and that, it's 00:47:47.000 --> 00:47:50.000 not -- all of the energy you're spending doing that is not going to give 00:47:50.000 --> 00:47:53.000 you, necessarily, what you're looking for. 00:47:53.000 --> 00:47:56.000 So make sure that you really spend time to make this 00:47:56.000 --> 00:47:59.000 a process. And once you have it down and you've done it a couple of times, 00:47:59.000 --> 00:48:03.000 you're going to get to know your audience. They do change, though 00:48:03.000 --> 00:48:06.000 . At one center I was at for six years, when we did some of this, 00:48:06.000 --> 00:48:10.000 the first year after the first year of doing social media, 00:48:10.000 --> 00:48:13.000 it was different four years later. Extremely, shockingly 00:48:13.000 --> 00:48:16.000 different. Our audience, our consumers 00:48:16.000 --> 00:48:20.000 their behavior patterns changed and people will 00:48:20.000 --> 00:48:23.000 as the information age changes, you know, 00:48:23.000 --> 00:48:26.000 we're evolving and people's taste evolve, 00:48:26.000 --> 00:48:30.000 as well. Also, their understanding evolves. 00:48:30.000 --> 00:48:33.000 We did a lot of advocacy in the community 00:48:33.000 --> 00:48:37.000 . What they were wanting to consume on our platform. So 00:48:37.000 --> 00:48:40.000 make, that's why it's really essential to do this. 00:48:40.000 --> 00:48:43.000 All right. And once again, here's this graph that has the pie 00:48:43.000 --> 00:48:46.000 chart of the four different types of pies. And you can see 00:48:46.000 --> 00:48:49.000 after you modify, this pie chart has changed, it was 00:48:49.000 --> 00:48:52.000 four equal parts and now, let's just say our 00:48:52.000 --> 00:48:56.000 create posts showed us through analytics 00:48:56.000 --> 00:49:00.000 that that's what people are wanting more. So we reduced 00:49:00.000 --> 00:49:03.000 the pie slices of the others a little 00:49:03.000 --> 00:49:06.000 bit. All right. So for 00:49:06.000 --> 00:49:09.000 the agenda. We went over what is social media 00:49:09.000 --> 00:49:12.000 ? And what goes into a social media plan? And we 00:49:12.000 --> 00:49:16.000 talked about how social media is part of a larger picture of market 00:49:16.000 --> 00:49:19.000 ing communications. Marketing and sales, I do want to make this 00:49:19.000 --> 00:49:22.000 little note. Marketing sales is very different than the 00:49:22.000 --> 00:49:26.000 marketing communications. At this local conference I was at in 2019, 00:49:26.000 --> 00:49:29.000 I presented and showed this chart and I asked what 00:49:29.000 --> 00:49:32.000 do you all think when we see marketing? That word 00:49:32.000 --> 00:49:36.000 ? And I'd say about 50% of the room 00:49:36.000 --> 00:49:41.000 thought, eh. It's 00:49:41.000 --> 00:49:44.000 a used car salesman kind of thing. But that's 00:49:44.000 --> 00:49:47.000 for products and to increase revenue. What we 00:49:47.000 --> 00:49:52.000 do is marketing communications. We're communicating with 00:49:52.000 --> 00:49:56.000 people through marketing means so we can better their lives and services 00:49:56.000 --> 00:49:59.000 that we offer if they so want. 00:49:59.000 --> 00:50:03.000 So it's promotion. 00:50:03.000 --> 00:50:06.000 And as we saw, social media is what we covered. 00:50:06.000 --> 00:50:09.000 We did touch upon market research. That was some of the stake 00:50:09.000 --> 00:50:13.000 holder analysis that we did to see what did Sam 00:50:13.000 --> 00:50:16.000 want and what did Jill want? That's market research. And 00:50:16.000 --> 00:50:19.000 each one of these, there's 00:50:19.000 --> 00:50:24.000 a circle going up visually as I'm talking about it. 00:50:24.000 --> 00:50:27.000 Strategy, we talked about the need for strategy, this whole thing is just planning 00:50:27.000 --> 00:50:30.000 . Project management. We need 00:50:30.000 --> 00:50:33.000 to have people who are making sure that we go through all those 00:50:33.000 --> 00:50:37.000 steps, right? That we measure and 00:50:37.000 --> 00:50:40.000 modify. That we go through it. And then, 00:50:40.000 --> 00:50:43.000 technology, we talked about different technologies we would use, 00:50:43.000 --> 00:50:49.000 like the social media platforms. 00:50:49.000 --> 00:50:52.000 Videography, you might want to take videos. You also are 00:50:52.000 --> 00:50:55.000 , are advertises through 00:50:55.000 --> 00:50:59.000 social media. Advertising is typically, social media isn't 00:50:59.000 --> 00:51:02.000 typically called advertising, but it is 00:51:02.000 --> 00:51:07.000 a form of it. You're advertising what your center does. 00:51:07.000 --> 00:51:10.000 And then, collateral materials. You might put up 00:51:10.000 --> 00:51:13.000 there, like your flyer, we talked about 00:51:13.000 --> 00:51:16.000 putting a flier up there. Might put 00:51:16.000 --> 00:51:19.000 content up there and link to our flyer or brochure 00:51:19.000 --> 00:51:23.000 or website. Email campaigns. We can email 00:51:23.000 --> 00:51:27.000 people and on there 00:51:27.000 --> 00:51:31.000 put all of our social 00:51:31.000 --> 00:51:34.000 medias on there. If you have one of those 00:51:34.000 --> 00:51:37.000 kinds of platforms and you send out emails, 00:51:37.000 --> 00:51:41.000 make sure on all of them you have your social media icons at 00:51:41.000 --> 00:51:44.000 the bottom, the link to each social media platform. And on your 00:51:44.000 --> 00:51:47.000 website. Sometimes, I'll see that on 00:51:47.000 --> 00:51:52.000 websites, they'll have some of the platforms missing. 00:51:52.000 --> 00:51:55.000 And then, media relations. You can, with 00:51:55.000 --> 00:51:59.000 social media, sometimes, the media in my area 00:51:59.000 --> 00:52:03.000 for the center I worked 00:52:03.000 --> 00:52:06.000 for media would say, we sometimes go to your channel and 00:52:06.000 --> 00:52:09.000 need content. Media can when you develop that 00:52:09.000 --> 00:52:12.000 relationship might go, find out what's happening there. 00:52:12.000 --> 00:52:16.000 Brand standards, social media and 00:52:16.000 --> 00:52:19.000 brand standards, you have to be branded. We talked about that, 00:52:19.000 --> 00:52:22.000 messaging, having the same tone. We talked about de 00:52:22.000 --> 00:52:25.000 sign that you want to everything to look 00:52:25.000 --> 00:52:28.000 the same. Or it came from the same place. You have to 00:52:28.000 --> 00:52:31.000 have someone writing for social media. So if 00:52:31.000 --> 00:52:35.000 you go into this whole chart, you can see all of the circles 00:52:35.000 --> 00:52:38.000 that this that social media encompasses. So yes, 00:52:38.000 --> 00:52:41.000 we covered just social media. But look at everything that 00:52:41.000 --> 00:52:44.000 social media brings together. And that's why I want you 00:52:44.000 --> 00:52:48.000 to think of social media as part of a large, it's just 00:52:48.000 --> 00:52:51.000 one part of a larger picture of marketing communications 00:52:51.000 --> 00:52:54.000 because on here, if you have social media 00:52:54.000 --> 00:52:57.000 posts that you've written about, why not put it on 00:52:57.000 --> 00:53:00.000 the blog? If you have, or you could put your blog article 00:53:00.000 --> 00:53:03.000 on social media. This is what I call repurposing. All 00:53:03.000 --> 00:53:07.000 of this material, all of this effort you're spending on social 00:53:07.000 --> 00:53:10.000 media, you're not thinking, my god, it's so much 00:53:10.000 --> 00:53:13.000 time. And it is. But can we repurpose that content 00:53:13.000 --> 00:53:16.000 somewhere else? Can you take your blog post and put it on social 00:53:16.000 --> 00:53:19.000 media? Can you put your news letter, each 00:53:19.000 --> 00:53:23.000 article on social media as a post? 00:53:23.000 --> 00:53:26.000 Can you use it to advertise events? Yes. So it's 00:53:26.000 --> 00:53:29.000 a web and that's what marketing communications is. 00:53:29.000 --> 00:53:32.000 All right. 00:53:32.000 --> 00:53:36.000 So I am happy to say, we have a few minutes for 00:53:36.000 --> 00:53:40.000 Q&A. 00:53:40.000 --> 00:53:44.000 Yeah. >> And we have a few questions. So the 00:53:44.000 --> 00:53:47.000 first one is from April, it says, do you 00:53:47.000 --> 00:53:50.000 have tips and resources on how social media 00:53:50.000 --> 00:53:54.000 Admins who are screen readers 00:53:54.000 --> 00:53:57.000 users can better plan? The calendar 00:53:57.000 --> 00:54:00.000 idea might be able to be done in a spread sheet 00:54:00.000 --> 00:54:03.000 , but color coordinating is visual. Also, organize 00:54:03.000 --> 00:54:07.000 ing visual content such as photos and memes is 00:54:07.000 --> 00:54:11.000 a true challenge for me. 00:54:11.000 --> 00:54:14.000 >> Absolutely. I can see that. So let's 00:54:14.000 --> 00:54:17.000 aim at the chart first. With the chart, on the chart, 00:54:17.000 --> 00:54:20.000 the first column's date, 00:54:20.000 --> 00:54:24.000 the second is post, the third is the type of post. The 00:54:24.000 --> 00:54:27.000 color coding isn't necessary. Because you have the third column that tells you the type 00:54:27.000 --> 00:54:31.000 of post. The 00:54:31.000 --> 00:54:34.000 color coding is just for the people that want to look at it and 00:54:34.000 --> 00:54:37.000 visually see the mix. And so, but you can still see the 00:54:37.000 --> 00:54:41.000 mix of let's say you have three posts a 00:54:41.000 --> 00:54:44.000 week times four weeks. And then, you've got 12 00:54:44.000 --> 00:54:47.000 posts. And so, as you're going through let's say using a screen 00:54:47.000 --> 00:54:51.000 reader, you can see oh, wait, I'm hearing on this third 00:54:51.000 --> 00:54:54.000 column curate, curate, curate, curate in a row 00:54:54.000 --> 00:55:00.000 . I want to mix this up . And mix it up that way. 00:55:00.000 --> 00:55:03.000 And then, can you repeat the second part of the 00:55:03.000 --> 00:55:06.000 question 00:55:06.000 --> 00:55:09.000 ? About image, more visual, like photos? >> Organize 00:55:09.000 --> 00:55:12.000 ing visual content such as 00:55:12.000 --> 00:55:16.000 photos and memes is a true challenge. >> 00:55:16.000 --> 00:55:20.000 So the first thing that comes to mind is 00:55:20.000 --> 00:55:23.000 Adobe Creative Cloud. 00:55:23.000 --> 00:55:26.000 We talk about technology. And in this chart, one of the areas, 00:55:26.000 --> 00:55:29.000 some areas of internal agency is technology 00:55:29.000 --> 00:55:32.000 . There is 00:55:32.000 --> 00:55:35.000 nonprofit pricing, which is extremely affordable compare 00:55:35.000 --> 00:55:38.000 d to what it used to be for Ad 00:55:38.000 --> 00:55:42.000 obe creative Cloud, used to be 00:55:42.000 --> 00:55:46.000 Creative Suite when they had disks to get your software. 00:55:46.000 --> 00:55:50.000 So Adobe 00:55:50.000 --> 00:55:53.000 Creative Cloud is standard. If you're going to be doing 00:55:53.000 --> 00:55:56.000 photos, you're going to want photo shop. They also 00:55:56.000 --> 00:56:00.000 have this thing called Bridge. And it organizes 00:56:00.000 --> 00:56:03.000 photos and visual, you know, 00:56:03.000 --> 00:56:07.000 assets you have, visual digital assets that you have 00:56:07.000 --> 00:56:11.000 . And it has, it has 00:56:11.000 --> 00:56:15.000 it is just organization on steroids 00:56:15.000 --> 00:56:18.000 or visual assets 00:56:18.000 --> 00:56:21.000 and digital assets. So that would be the first one 00:56:21.000 --> 00:56:25.000 if you had that program. If not and you're doing any kind 00:56:25.000 --> 00:56:28.000 of marketing stuff, I would highly suggest 00:56:28.000 --> 00:56:32.000 you invest in Adobe 00:56:32.000 --> 00:56:36.000 Creative Cloud. There are some free trainings. 00:56:36.000 --> 00:56:40.000 I can get it through my library, for example. Some libraries 00:56:40.000 --> 00:56:43.000 have it for free. But there are tutorials they have 00:56:43.000 --> 00:56:47.000 on Adobe.com, we can learn 00:56:47.000 --> 00:56:50.000 it. There's a little bit of a learning curve, but testimony 00:56:50.000 --> 00:56:53.000 it will just shave off time that you spend on your market 00:56:53.000 --> 00:56:56.000 ing efforts if you have that. Like newsletters if you're doing 00:56:56.000 --> 00:56:59.000 it in publisher. It makes 00:56:59.000 --> 00:57:02.000 it so much easier once you do it. Or have someone 00:57:02.000 --> 00:57:06.000 set up a template, teach you how and it'll make your life so much 00:57:06.000 --> 00:57:09.000 easier. >> All right. Two more questions and 00:57:09.000 --> 00:57:12.000 six minutes. >> All right. >> This one is also from April 00:57:12.000 --> 00:57:16.000 . We tried Mailchimp at our 00:57:16.000 --> 00:57:19.000 center and found it inaccessible for screen reader 00:57:19.000 --> 00:57:22.000 users. Do you know if Constant Contact is more screen reader 00:57:22.000 --> 00:57:26.000 friendly? >> I am not sure about that 00:57:26.000 --> 00:57:30.000 . I know Constant Contact is going to cost 00:57:30.000 --> 00:57:33.000 more. 00:57:33.000 --> 00:57:37.000 So hmm, yeah. I would, what I would do is advocate 00:57:37.000 --> 00:57:40.000 with Mailchimp on that one and let them know it's 00:57:40.000 --> 00:57:43.000 not accessible and ask them to make it accessible. It is one 00:57:43.000 --> 00:57:47.000 of the standard ones that's better 00:57:47.000 --> 00:57:51.000 is that is, that has a free version. There are a couple others who 00:57:51.000 --> 00:57:54.000 have free versions. So I would research that. 00:57:54.000 --> 00:57:57.000 But Constant Contact, know a 00:57:57.000 --> 00:58:02.000 lot 00:58:02.000 --> 00:58:06.000 of those that don't use it because of the higher cost. >> And our final question is from 00:58:06.000 --> 00:58:09.000 David. Hi, my name is David and work for a center in 00:58:09.000 --> 00:58:12.000 Selina, Kansas. We do a Facebook 00:58:12.000 --> 00:58:16.000 live every Friday, but we have not figured out how to 00:58:16.000 --> 00:58:19.000 incorporate closed captioning. I have found links in 00:58:19.000 --> 00:58:25.000 YouTube videos for tips without success, do you have any tips? 00:58:25.000 --> 00:58:28.000 >> For the live streaming, some 00:58:28.000 --> 00:58:33.000 platforms are not caught up on that yet. Even with webinars 00:58:33.000 --> 00:58:36.000 , I've noticed, you know, some 00:58:36.000 --> 00:58:39.000 webinar platforms are better than others. And 00:58:39.000 --> 00:58:42.000 I've had to switch just because of that. They're evolve 00:58:42.000 --> 00:58:47.000 ing and so, if right now they're not working for you, I would 00:58:47.000 --> 00:58:50.000 continue back. I 00:58:50.000 --> 00:58:53.000 know Google and Zoom, they're making a lot of changes 00:58:53.000 --> 00:58:58.000 to try to compete with each other. And 00:58:58.000 --> 00:59:01.000 so they might come up to speed on that. That's another 00:59:01.000 --> 00:59:04.000 advocacy point because these technologies 00:59:04.000 --> 00:59:08.000 until they start hearing from people that these are issues 00:59:08.000 --> 00:59:11.000 , they may not put money towards it. Like, Zoom 00:59:11.000 --> 00:59:14.000 started putting and Google Meet, especially, put 00:59:14.000 --> 00:59:19.000 some solutions to captioning up there because 00:59:19.000 --> 00:59:22.000 the demand. And so, that's 00:59:22.000 --> 00:59:25.000 what I would suggest just because little old us, 00:59:25.000 --> 00:59:28.000 we don't have any control over Facebook. But 00:59:28.000 --> 00:59:31.000 we can advocate for it. And remind 00:59:31.000 --> 00:59:34.000 them of the ADA and what their 00:59:34.000 --> 00:59:38.000 obligations are to provide that. 00:59:38.000 --> 00:59:41.000 There might be some plugins, I don't believe there are 00:59:41.000 --> 00:59:44.000 . YouTube might be better than Facebook because YouTube is owned 00:59:44.000 --> 00:59:48.000 by Google and Google's really trying 00:59:48.000 --> 00:59:51.000 ing to get captioning up and they've done -- they've made 00:59:51.000 --> 00:59:55.000 great strides on Google Meet. So I would look 00:59:55.000 --> 00:59:59.000 at maybe using YouTube more unless you have that Facebook 00:59:59.000 --> 01:00:02.000 group, then it's more an advocacy thing we have to 01:00:02.000 --> 01:00:07.000 keep plugging along at. 01:00:07.000 --> 01:00:10.000 >> Great. Thank you, Michelle. A wealth of information 01:00:10.000 --> 01:00:13.000 on social media. Again, 01:00:13.000 --> 01:00:17.000 her powerpoint is available on 01:00:17.000 --> 01:00:21.000 the APRIL Conference 01:00:21.000 --> 01:00:24.000 website. David did a follow-up, it appears possible for YouTube 01:00:24.000 --> 01:00:27.000 videos, just not figuring out how to do that. I will keep 01:00:27.000 --> 01:00:31.000 trying and thanks. Just want to remind 01:00:31.000 --> 01:00:34.000 everyone to participate in the survey, there is a link 01:00:34.000 --> 01:00:37.000 in the chat and usually, when you leave this meet 01:00:37.000 --> 01:00:41.000 ing, it will automatically show up, as well. 01:00:41.000 --> 01:00:44.000 So, thank you all so much. >> Thank you, everybody, 01:00:44.000 --> 01:01:14.000 for showing up.